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When the competition is so rigid among the businesses of the modern world, you need to use every asset to make your brand stand out and make a difference in the marketplace. The tool that helps the most, in this case, is advertising. Initially, before the advent of e-commerce, marketing through advertisements was simple. Marketers used to promote their products through catalogs, pamphlets, and through word-of-mouth.

However, after the bloom and boost of the e-commerce industry, marketing tricks and tactics improved as well. Now, the consumer world demands more innovation and creativity, when it comes to advertisement. Advertising has changed many avatars, but one way of promoting products was, is, and always will be in demand – and that is banners. When it comes to banner advertisement, the most asked question is, “What is the difference between Vinyl and PVC banners?”

The answer to this question is none! The full form of PVC is polyvinyl chloride, which is why it is also called vinyl. PVC banners are composed of different types of vinyl. The differentiation lies in the chemical compound attached to the vinyl-group. As in PVC, the molecule linked to the vinyl group is chlorine. Apart from this type, there is a variety of vinyl that also act as building materials:

  • Polyethylene Vinyl Acetate (PEVA): Used in the manufacture of body bags and shower curtains.
  • Ethylene Vinyl Acetate (EVA): EVA is the material used to construct Films, adhesives, and the coating for wires.
  • Polyvinyl butyral: (PVB): Used in the manufacture of safety glass films.

So now that you know that PVC is a type of vinyl polymer, and there is no difference between them. You must know the advantages that come with Polyvinyl banners.

Below is a list of a few benefits of PVC that are a must to know!

1)  Durability:

PVC banners can take the harshest weather without frailing! They have a tough but flexible body, so they move with the wind ealy. PVC banners are weather resistant at best, and you won’t have to worry about your marketing getting hurt because of a fallen banner, due to a storm. The plastic coating is the responsible factor that gives the banner a sleek finish and also offers efficient durability

2)  Cost-friendly:

For a brand, effective marketing is as crucial as smart advertising measures. You can’t just pour all your profits in high-end billboards and paid marketing tactics. A smart business owner will try to work on a strategy that makes the most impact on the customer base, but doesn’t cost half of the sales of your business. PVC banners can do that for you!

3)  Impactful:

The manufacturing of PVC banners is quick, easy, and pretty manageable. You can get any size of a banner in a time range of 24 hours. Sometimes, people need emergency banners for a promotional event or to introduce a new feature. PVC banners come in handy here and do the job without causing much hysteria to the marketing team of the brand.

Apart from these benefits, PVC banners offer quality graphics and animation that grabs the eye of the customers with ease. PVC banners are the go-to advertising measure of many brands as they work best in any weather, are durable, and are suitable for any type of products and customer base.

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