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While launching a website, one popular debate you’ll have to go through is whether to use SEO or PPC for boosting your website traffic. This is a tricky question, but don’t worry. By the time you’re done with this article, you’ll have a good idea of what you want to implement on your website. SEO services (search engine optimisation services) use keywords and naturally drive organic traffic into the website while PPC (pay per click) uses google adds to display your website results on top of search results. To decide the optimum method for you, let’s first discuss the pros and cons of both methods:

#1 SEO Stays For Long:

If you have optimised your website using SEO then it will stay much longer on the website because your traffic is being generated organically and your website will continue to appear in top search results. This cannot be said of PPC because once you stop using PPC it will stop putting your websites on top in search results. And you will lose website traffic via PPC instantly. So it’s a good idea to get SEO services if you wish for your website to stay on top rankings for the long term.

#2 SEO Is Economical:

Speaking of cost, you needn’t pay whenever a user clicks your website link in google search whereas in PPC as the name suggests you will have to pay for each click that leads to your website via the search page. Therefore, if you have a strict budget and no space for spending extravagantly, SEO will suit you better.

#3 PPC Shows Instant Success:

One of the advantages of PPC (pay per click) is that your website starts showing up in the search results immediately after you subscribe to these services. If you want to make your project a success with urgency, PPC should be your choice. SEO optimization takes a long time to generate success. According to research, only 5-10 per cent of businesses start showing results in the top ten within a year of SEO. So, it’s a long process if you want to improve rankings by using SEO.

#4 PPC Is More Specific:

PPC has one interesting feature i.e. PPC targets the audience based upon geographics, demographics, device types, et cetera. This feature if utilized effectively can result in increased traffic at low cost and less time. However, SEO doesn’t provide such detailed services. Therefore, if you wish to increase traffic effectively and intelligently, PPC can come in handy. Even social media giants like Facebook and Twitter use PPC as the main marketing strategy.

Now that you know the major pros and cons of pay per click and SEO services, you can easily pick out the feasible choice for your website. However, the best option would be to use both of these services together since it will immediately boost your traffic via the intelligent use of PPC, and at the same time, work for long term solutions using SEO.

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