Lightbox printing is a popularly used method among businesses and companies when it comes to advertising techniques that catch the eye. Of course, you can’t really miss a large box of bright light as you pass through it on the street. That is why it is a clever method of advertisement to ensure that it reaches the maximum audience. Who knows, a few of them might even be impressed by the offers and check out your services. Lightbox films or backlit films are most commonly seen in train tunnels and other such areas where the lighting is low. The bright backlit box acts like a glow in the dark product, naturally attracting the human eye towards the glowing advertisement, in turn informing them of your visions and services.