Whenever you visit a supermarket, you come across racks full of the same product but of different brands. Which one do you pick? Most people will select the one with the shiniest, colourful, and compelling packaging. It is a researched fact that products showcasing glossy and creative labelling with eye-catching stickers sell more than the others.
The packaging is a key factor that impacts the marketing of the product immensely. The desirability of a brand among the consumer world depends extensively on how well the products are displayed to the customer base. Moreover, for a prospective customer, brand expression matters a lot. The more expressive, impressive, and clear the message of the product is, the greater are its chances to sell.
The wrapping, as well as the physical structure of the packaging, play a major role in how well your brand can compete in the rigorous marketplace. Additionally, sticker labels add value to the personality and character of your brand. The most popular type of label stickers in the high-end market is vinyl sticker printing. Other than that, satin, polypropylene, fluorescent foil papers, and polyester labels are also well-known in the packaging industry.
The following is a list of how sticker labels can benefit a business and help it grow:
1) Stickers showcase the freshness and safety of your product:
Sticker labels are not just vital to add some aesthetics to your products. Packaging and labelling your products help in displaying the following things:
- Company name.
- Recorded trademark signage.
- Nutritional table.
- Package size.
- Expiry date.
- Presence of allergens if any.
- Directions for cooking and storage.
Without this valuable information, there are chances of consuming things that might end up dangerous for you healthwise. Hence, stickers help people to purchase the right products.
2) Stickers help in including vivid inserts in the packaging:
Inserts are the text you see along with the sticker labels on product packaging. They are used to tell the customer about the care instructions or any unique information about the product. Without stickers, the packaging with inserts does not look compelling. So to create an attractive impression, colourful stickers with a complimentary insert theme does the job!
3) Stickers are a great marketing asset:
Brand identity and customer loyalty are the two most crucial factors that can make or break a business. Packaging can help improve and enhance both of these to a great extent. You can promote your brand’s identity with aesthetic, unique, and creative stickers of different shapes and sizes. Tailor the packaging in a way that it attracts the top consumers of your products. Furthermore, strategic packaging and sticker labelling can boost the sales and revenue of your brand dramatically.
4) Stickers can set the image of your brand:
Every brand possesses a unique character and style of its own. The new-age consumers get bored easily and want to try something new now and then. Offer them something fresh and original through the packaging of your products. Create graphic and alluring sticker labels that will force the customers to buy your products. Not only this will upscale your business, but also strengthen your customer base as well.
Moreover, stickers add the element of luxury to your products like no other tool can. Start working on the packaging and labelling of your products and see how your business skyrockets!